| 姓名 | 莊淑惠 Chuang, Shu-Hui |
|---|---|
| 電子郵件 | |
| 職稱 | 特聘教授兼系主任 |
| 研究室/分機 | H50B/(04)2332-3456#1872 |
| 學歷 | 國立中正大學資訊管理研究所博士 |
| 專長領域 | 網路行銷、知識管理、資訊系統在企業與公部門的應用、商業智慧 |
| 學生請益時間 | Office Hour |
| 網站 | https://research.asia.edu.tw/TchEportfolio/index_1/960101572 |
| 專業資歷 |
莊淑惠教授畢業於國立中正大學資訊管理博士，現在是亞洲大學經營管理系教授兼系主任。 莊教授曾服務於台中精機廠股份有限公司，擔任資訊部門資訊長，並曾服務於光南公司擔任系統分析師與程式設計師。曾擔任白紗科技股份有限公司獨立董事，擔任翔堉科技有限公司監察人，曾擔任公部門中彰投分署顧問，曾擔任特恩公司顧問、台中醫療公司顧問、特品公司顧問。同時主持過勞動部計畫、私人企業計畫、科技部一般研究計畫、科技部產學合作研究計畫多次計畫。她曾榮獲傑出研究獎、教學研究獎、優良導師、最佳論文獎。 她的研究興趣包括企業電子化的運用、知識管理、網路行銷、商業智慧的相關主題，透過實證研究的方法，提供企業或個人在應用資訊系統之參考。近幾年主要研究成果包括大數據應用、社群行銷、網路行銷、網路顧客關係管理與服務創新等議題。莊教授已發表超過30篇以上的研究論文和21件科技部專題研究計畫。輔導學生參與創新創業競賽優等獎有8件。 莊教授曾擔任20本以上學術期刊的審查委員，如資訊與知識管理雜誌、行為與資訊技術、人類行為中的計算機、國際信息管理雜誌、技術分析與戰略管理、小企業與企業發展雜誌、管理與組織雜誌、營銷管理雜誌、國際雜誌 信息技術與決策，管理信息系統交易，國際生產研究雜誌，信息系統雜誌，數學雜誌，科學技術教育，戰略信息系統雜誌，信息與管理，信息系統雜誌，工業營銷管理， 商業研究雜誌，社會技術。 |
| 年度 | 論文名稱 |
|---|---|
| 2023 | Cheng-Chieh Ou、莊淑惠(Shu-Hui Chuang)*, Exploring the factors that influence consumers to purchase perfume products, International Journal of Professional Business Review, vol.8 no.5 pp.1-18, 2023 |
| 2021 | Shinyi Lin(Shinyi Lin)*、Kohang Cheng、莊淑惠(Shu-Hui Chuang), Three Needs and Information Anxiety on Knowledge Purchase Intentions across Online Knowledge Platforms, Behavioral Sciences, vol.11 pp.1-27, 2021 |
| 2021 | Hsiang-Chih Hu、莊淑惠(Shu-Hui Chuang)、Shinyi Lin, How Adaptive Selling Behavior Influences Performance: Complementary Roles of Salespeople Skills and Service Leadership, International Journal of Technology and Human Interaction, vol.17 no.7 pp.75-89, 2021 |
| 2020 | 莊淑惠(Shu-Hui Chuang)*, Co-creating social media agility to build strong customer-firm relationships, INDUSTRIAL MARKETING MANAGEMENT, 2020 |
| 2018 | 莊淑惠(Shu-Hui Chuang)*, Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption, Journal of Destination Marketing & Management, vol.7 pp.39-49, 2018 |
| 2017 | 莊淑惠(Shu-Hui Chuang)、Shinyi Lin、張庭彰(Ting-Chang Chang)*、Rattikorn Kaewmeesri, Behavioral intention of using social networking site: a comparative study of Taiwanese and Thai Facebook users. International Journal of Technology and Human Interaction, International Journal of Technology and Human Interaction, vol.13 no.1 pp.61-81, 2017 |
| 2017 | 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin), Performance implications of information-value offering in e-service systems: Examining the resource-based perspective and innovation strategy, JOURNAL OF STRATEGIC INFORMATION SYSTEMS, vol.26 no.1 pp.22-38, 2017 |
| 2017 | Shinyi Li(Shinyi Li)*、Shao-Chun Chen、莊淑惠(Shu-Hui Chuang), Perceived innovation ad quick response codes in an online-to-offline e-commerce service model, International Journal of E-Adoption, vol.9 no.2 pp.1-15, 2017 |
| 2016 | 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*, How influential is negative informational influence? Evidence from online consumer changes in attitudes, International Journal of Computers & Technology, vol.15 no.12 pp.2347-3487, 2016 |
| 2015 | 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin), Co-creating e-service innovations: Theory, practice, and impact on firm performance, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.35 no.3 pp.277-291, 2015 |
| 2015 | 莊淑惠(Shu-Hui Chuang)、施孟林(Meng-Lin Ship)*, Exploring the determinants of consumer attitudes toward reading online product reviews, Advance in Information Sciences and Service Sciences, vol.7 no.5 pp.48-60, 2015 |
| 2014 | 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*, Persuasion processes in consumer intent to read online product reviews: A study based on the Elaboration Likelihood Model, International Journal of Computers & Technology, vol.12 no.10 pp.4026-4037, 2014 |
| 2014 | Shinyi Lin、Tse-Hua Shih、莊淑惠(Shu-Hui Chuang), Validating innovating practice and perceptions of course management system solutions using structural equation modeling, QUALITY & QUANTITY, vol.48 no.3 pp.1601-1618, 2014 |
| 2014 | 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Cheng-Pei Wu, 線上產品評論對消費者購買意圖之影響：認知需求與產品知識調節效果之探討/The Influence of Online Product Reviews on Consumer Purchase Intentions: The Moderating Roles of Cognitive Need and Product Knowledge (in Chinese), 管理評論／Management Review, vol.33 no.4 pp.45-65, 2014 |
| 2013 | 莊淑惠(Shu-Hui Chuang)*、Hong-Nan Lin, The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.33 no.2 pp.271-281, 2013 |
| 2013 | 莊淑惠(Shu-Hui Chuang)*、Chechen Liao、Shinyi Lin, Determinants of knowledge management with information technology support impact on firm performance. Information Technology and Management, Information Technology & Management, vol.14 no.3 pp.217-230, 2013 |
| 2013 | 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Jen-Teng Tsai)、吳涵倩(Han-Chien Wu)、彭泉(Chyuan Perng), 跨部門競合與知識管理系統對部門效能之影響/The Influences of Cross-Functional Coopetition on Department Outcomes Mediated by Knowledge Management Systems (in Chinese), 資訊管理展望, vol.15 no.2 pp.53-75, 2013 |
| 2012 | 莊淑惠(Shu-Hui Chuang)*、Jen-Teng Tsai、Yi-Hung Chang、Perng, C., Antecedents and consequences of KMS usage in Chunghwa Telecom company, International Journal of Electronic Business Management, vol.10 no.4 pp.235-246, 2012 |
| 2011 | Liao, C.、莊淑惠(Shu-Hui Chuang)、To, P., How knowledge management mediates the relationship between environment and organizational structure., JOURNAL OF BUSINESS RESEARCH, vol.64 no.7 pp.728-736, 2011 |
| 2011 | Liao, C.、To, P.、Liu, C.、Kuo, P.、莊淑惠(Shu-Hui Chuang), Factors influencing the intended use of web portals., ONLINE INFORMATION REVIEW, vol.35 no.2 pp.237-254, 2011 |
| 2011 | 莊淑惠(Shu-Hui Chuang)*, The relationships among knowledge types, organizational learning, and performance., Journal of Information & knowledge management, vol.10 no.2 pp.169-181, 2011 |
| 2011 | 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Pei-Yu Wong, 線上顧客再購意圖之研究：結合期望-不確認理論與承諾-信任理論觀點/Factors Influencing Repurchase Intention of Online Customers: Integrating the Perspectives of Expectation-Disconfirmation Theory and Commitment-Trust Theory (in Chinese), 電子商務研究, vol.9 no.4 pp.383-406, 2011 |
| 2010 | Chang, T.、莊淑惠(Shu-Hui Chuang), Performance implications of knowledge management processes: Examining the roles of infrastructure capability and business strategy., EXPERT SYSTEMS WITH APPLICATIONS, vol.38 no.5 pp.6170-6178, 2010 |
| 2009 | 張庭彰(Ting-Chang Chang)*、莊淑惠(Shu-Hui Chuang), Performance effects of knowledge management: corporate management characteristics and competitive strategy enablers, Asia Journal of Management and Humanity Science, vol.4 no.4 pp.158-180, 2009 |
| 2009 | Shih M、莊淑惠(Shu-Hui Chuang)*, Exploring mediation between KM infrastructure capabilities and organizational performance: The penetration of learning by KM practices., Journal of Information & knowledge management, vol.8 no.4 pp.301-315, 2009 |
| 2007 | Liao, C.、莊淑惠(Shu-Hui Chuang)*, Assessing the impact of different cognitive styles with different learning modes on learning effectiveness, PERCEPTUAL AND MOTOR SKILLS, vol.105 no.1 pp.184-190, 2007 |
| 2004 | 莊淑惠(Shu-Hui Chuang), A resource-based perspective on knowledge management capability and competitive advantage: An empirical investigation., EXPERT SYSTEMS WITH APPLICATIONS, vol.27 no.3 pp.459-465, 2004 |
| 2002 | 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Tsai, J.), A model of implementing enterprise resource planning: Using the machine tool industry as an example., 管理與系統／Journal of Management & Systems, vol.9 no.2 pp.259-274, 2002 |
| 發表日期 | 論文名稱 |
|---|---|
| 2023.05 | 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu- Xuan Wang, Exploring the Influence of Smart Applications And Website Service Quality by Smart PLS Software on Continuous Online Shopping Intention , 2023 IEEE 3rd International Conference on Electronic Communications, Internet of Things and Big Data (ICEIB), May. 2023, Taichung, Taiwan |
| 2023.04 | 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu-Xuan Wang, Exploring the Influence of Smart Applications And Website Service Quality by Smart PLS Software on Continuous Online Shopping Intention , 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data, Apr. 2023, Taichung, Taiwan |
| 2023.04 | 莊淑惠(Shu-Hui Chuang)、Jih-Chuan Jan、Mei-Hui Fan, The Impact of Physician’s Perception of the Value of Self, paid Medical Supplies on Relationship Quality (BEST PAPER AWARD) - 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data, Apr. 2023, Asia Univeristy, Taiwan |
| 2023.04 | 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu-Xuan Wang, Exploring the influence of smart applications and website service quality on continuous online shopping intention (BEST PAPER AWARD) , 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data, Apr. 2023, Asia Univeristy, Taiwan |
| 2023.04 | 莊淑惠(Shu-Hui Chuang)、Wen-Ching Chen、Yu-Chen Huang, Exploring Professional Competence, Service Quality and Multifaceted Operation: A Study of the Real Estate Brokerage Industry as an Example , 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data, Apr. 2023, Asia Univeristy, Taiwan |
| 2022.06 | Shinyi Lin、莊淑惠(Shu-Hui Chuang), 商管教育學生永續素養評估之量表發展研究 , 2022 第三屆商業教育與管理研討會, Jun. 2022, 臺灣台中 |
| 2018.07 | 莊淑惠(Shu-Hui Chuang)、張博慶, Effect of relationship marketing on customer loyalty in the Tour Bus industry: Relationship quality as a mediator , International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS), Jul. 2018, Indonesia |
| 2018.07 | 莊淑惠(Shu-Hui Chuang)、徐忠義, Enhancing internet marketing capability: Complementary internet technology capability and international market orientation , International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS), Jul. 2018, Indonesia |
| 2018.06 | 黃筠雯、林佳霈、莊淑惠(Shu-Hui Chuang), 第二十九屆國際資訊管理學術研討會, Jun. 2018, 台中 |
| 2017.07 | Chung-Yi Hsu、Ya-Wen, Huang、莊淑惠(Shu-Hui Chuang), Examining the relationships among Electronic Word, of-Mouth, Perceived Value and Risk, and Consumer Purchase Intention - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2017, Torino, Italy |
| 2017.07 | Hsiang-Chih Hu、Mei-Ying Chen, A study on the influencing factory of consumers repeat purchasing intention in international travel fair , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2017, Torino, Italy |
| 2016.07 | 張庭彰(Ting-Chang Chang)、莊淑惠(Shu-Hui Chuang), Exploring value of e, service innovation: e-service and co-operation complementarity - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2016, Fukuoka, Japan |
| 2016.07 | 莊淑惠(Shu-Hui Chuang)、林欣怡(Shinyi Lin)、張庭彰(Ting-Chang Chang), Exploring the performance of service innovation: infrastructure capability and innovation orientation complementarity , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2016, Fukuoka, Japan |
| 2015.06 | 洪銘銓、莊淑惠(Shu-Hui Chuang)、謝淑麗、李冠慧, 行動加值服務品質與特性對持續使用意圖之影響 , 2015工業行銷實務暨管理學術研討會, Jun. 2015, 台中 |
| 2015.05 | 莊淑惠(Shu-Hui Chuang)、邱紹群(Shao-Chun Chiu)、Shu-Hsin Chuang, The impact of market orientation on the adoption of e, marketing and value co-creation - International Conference on Business and Management, May. 2015, Tokyo, Japan |
| 2015.05 | 梁雪琴、莊淑惠(Shu-Hui Chuang), 公部門組織績效管理制度導入平衡計分卡之探討‐以某政府機關為例 , 第十三屆產業管理創新研討會-精實價值流與供應, May. 2015, 台中 |
| 2014.06 | 黃韋傑、陳美英、莊淑惠(Shu-Hui Chuang), 探討ERP品質與學生個人能力對學習成效之影響 , 2014兩岸產業經營管理暨會計資訊研討會, Jun. 2014, 中國廣東 |
| 2014.06 | 莊淑惠(Shu-Hui Chuang)、鄭?璉、蔡禎騰, 知識管理系統持續採用知識意圖之研究 , 2014兩岸產業經營管理暨會計資訊研討會, Jun. 2014, 中國廣東 |
| 2013.07 | 莊淑惠(Shu-Hui Chuang)、R. Kaewmeesr、Jen-Teng Tsai, Toward an understanding of the behavioral intention to use Facebook , 23rd International Conference on Pacific Rim Management, Jul. 2013, Las Vegas, USA |
| 2013.07 | Hong-Nan Lin, Antecedents and consequences of customer information quality in CRM systems: Empirical evidence from financial services firms , International Conference on Service Systems and Service Management (ICSSSM 13), Jul. 2013, Hong Kong, China |
| 2013.07 | 莊淑惠(Shu-Hui Chuang)、Meng-Lin Shih、Cyun-Lien Cheng, An investigation of consumer purchasing behavior on online consumer reviews , International Conference on Queuing Theory and Network Applications, Jul. 2013, Taichung, Taiwan |
| 2012.07 | 莊淑惠(Shu-Hui Chuang)、Lin, H, Performance Implications of Knowledge Management: Mediating roles of Dynamic Capability , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012), Jul. 2012, Palermo, Italy |
| 2012.05 | 莊淑惠(Shu-Hui Chuang)、徐惠滿, 虛擬社群知識分享持續意圖之探討, 以期望確認理論為基礎 - 第十屆(2012)產業管理創新研討會, May. 2012, 台灣台中 |
| 2012.05 | 林鴻南、莊淑惠(Shu-Hui Chuang)、劉燕婷、陳見成, 網站的互動性與生動性對衝動性購買行為的影響 , ICIM2012 第23 屆國際資訊管理學術研討會, May. 2012, 台灣高雄 |
| 2012.05 | 林鴻南、莊淑惠(Shu-Hui Chuang), 以社會認知理論觀點探討國小教師對互動式電子白板使意圖 , ICIM2012 第23 屆國際資訊管理學術研討會, May. 2012, 台灣高雄 |
| 2012.05 | 莊淑惠(Shu-Hui Chuang)、林士涵, 購物網站之網路顧客關係管理對再購意願影響之研究, 以關係品質為中介變數 - 2011資訊管理學術與實務研討會徵求論文, May. 2012, 台灣台北 |
| 2012.03 | 莊淑惠(Shu-Hui Chuang)、張庭彰(Tin-Chang Chang), Antecedents and consequences of knowledge management with IT support , International Conference on Information Retrieval & Knowledge Management, Mar. 2012, Luala Lumpur, Malaysia |
| 2011.12 | 莊淑惠(Shu-Hui Chuang)、吳涵倩、蔡禛騰、彭泉, 高科技產業部門間競合關係與知識管理系統對部門效能之影響 , 第十七屆資訊管理暨實務研討會, Dec. 2011, 台灣台中 |
| 2011.05 | 莊淑惠(Shu-Hui Chuang), Seeking to better understand the performance effects of knowledge management. , Proceedings of 2011 International Conference on Management Science and e-Business Engineering, May. 2011, Jeju Island, South Korea. |
| 2011.05 | 莊淑惠(Shu-Hui Chuang)、Chang, T., Factors influencing the activity of knowledge management for performance of manufacturing firms. , Proceedings of 2011 International Conference on Business Management and Electronic Information, May. 2011, Guangzhou, China. |
| 2011.05 | 莊淑惠(Shu-Hui Chuang)、Shih, M.、Huang, K., Understanding consumer motives for reading online product reviews: An extended model of the theory of reasoned action. , 第二十二屆國際資訊管理學術研討會, May. 2011, 台灣台中 |
| 2010.10 | 蔡禎騰、莊淑惠(Shu-Hui Chuang)、林佳興, 軟性顯示器製造流程與品質特性指標之研究。 , 2010 產業資訊應用趨勢研討會及個案競賽成果發表會, Oct. 2010, 台灣台中 |
| 2010.10 | 蔡禎騰、莊淑惠(Shu-Hui Chuang)、張益泓, Investigating Knowledge Management System Usage Antecedents for Chunghwa Telecom Company , 2010 產業資訊應用趨勢研討會及個案競賽成果發表會, Oct. 2010, 台灣台中 |
| 2010.05 | 莊淑惠(Shu-Hui Chuang)、黃冠蓉、邱俊龍, 台灣中小企業社會責任表現如何提升經營績效之研究 , 2010兩岸會計資訊與管理研討會, May. 2010, 中國山東 |
| 2010.05 | 莊淑惠(Shu-Hui Chuang)、邱俊龍、黃冠蓉, 探討知識資產對經營績效之影響—以知識分享效益為中介變數 , 2010兩岸會計資訊與管理研討會, May. 2010, 中國山東 |
| 2010.05 | 莊淑惠(Shu-Hui Chuang)、翁佩瑜, 探討消費者持續使用網購意圖之影響因素 , 2010兩岸會計資訊與管理研討會, May. 2010, 中國山東 |
| 2010.05 | 莊淑惠(Shu-Hui Chuang)、吳政霈, 線上產品評論對消費者購買意圖之影響 , 2010兩岸會計資訊與管理研討會, May. 2010, 中國山東 |
| 2009.12 | 莊淑惠(Shu-Hui Chuang)、Ship,M.、Wu,C., How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration, Likelihood Perspective. - 第15屆資訊管理暨實務研討會, Dec. 2009, 台灣高雄 |
| 2009.12 | 莊淑惠(Shu-Hui Chuang)、Tsai,J., Creating knowledge assets for organizational performance: An organizational learning perspective. , Proceedings of the 10th Asia Pacitic Industrial Engineering & Management Systems (APIEMS), Dec. 2009, Kitakyushu, Japan |
| 2008.12 | 莊淑惠(Shu-Hui Chuang)、蔡慎騰、施孟林, 企業知識管理系統導入之研究, 以A公司為例 - 中國工業工程學會九十七年度年會暨學術研討會, Dec. 2008, 台灣台北 |
| 2006.12 | Liao.C.、莊淑惠(Shu-Hui Chuang)、Ship,M., Linking Organizational Resources with Performance: A Preliminary Investigation of Learning by Knowledge Management Practices View. , 中國工業工程學會九十五年度年會暨學術研討會, Dec. 2006, 台灣台中 |
| 2006.10 | 莊淑惠(Shu-Hui Chuang)、林佳虹、劉依蒔, 提升供應鏈管理對及時採購與製造彈性之影響 , 第四屆流通與全球運籌論文研討會, Oct. 2006, 台灣台中 |
| 2006.01 | Liao.C.、莊淑惠(Shu-Hui Chuang), Exploring the Role of Knowledge Management for Enhancing firm’s Innovation and Performance. , Proceedings of the 39nd Hawaii International Conference on System Sciences (HICSS), Jan. 2006, Koloa, Hawaii, U.S.A |
| 2006.01 | Chang,T.、莊淑惠(Shu-Hui Chuang)、Lin,H., Cognitive style may alleviate the impact of learning mode. , Proceedings of 2006 Hawaii International Conference on Education, Jan. 2006, Honolulu, Hawaii, U.S.A. |
| 2005.09 | 莊淑惠(Shu-Hui Chuang)、闕盈茹、陳筱琪, 企業管理特質及競爭策略對知識管理活動的績效影響之研究。 , 2005管理與技術國際學術研討會, Sep. 2005, 台灣雲林 |
| 2005.08 | To,P.、莊淑惠(Shu-Hui Chuang)、Liao,C., Mediating effect of knowledge management capability on the relationship between environmental uncertainty and organizational structure. , Proceedings of 2005 Americas Conference on Information Systems (AMCIS), Aug. 2005, Omaha, Nebraska, U.S.A. |
| 2005.03 | 莊淑惠(Shu-Hui Chuang)、陳筱琪、何天理, 企業組織中知識管理、資訊科技、組織績效與任務特性之研究。 , 第十六屆國際資訊管理學術研討會, Mar. 2005, 台灣台北 |
| 計畫名稱 | 參與人 | 計畫期間 |
|---|---|---|
| 如何運用互聯網營銷系統幫助提升顧客績效：量表發展、理論與實證 (MOST 109-2410-H-468-015) | 莊淑惠(Shu-Hui Chuang) | 2020.08 ~ 2021.07 |
| 善用知識管理與大數據分析強化產品創新能力 (MOST 108-2622-E-468-007 -CC3) | 莊淑惠(Shu-Hui Chuang) | 2019.11 ~ 2020.10 |
| 運用顧客關係管理系統與創造性問題解決法的教學實踐研究 | 莊淑惠(Shu-Hui Chuang) | 2019.08 ~ 2020.07 |
| 互聯網技術支援服務創新對企業績效影響因素之探討 (MOST 108-2410-H-468-022) | 莊淑惠(Shu-Hui Chuang) | 2019.08 ~ 2020.07 |
| 使用社交媒體建立顧客與公司間之關係 (MOST 107-2410-H-468-006) | 莊淑惠(Shu-Hui Chuang) | 2018.08 ~ 2019.07 |
| 運用互聯網技術能力與國際市場導向策略以提升網路行銷能力之研究 (MOST 106-2410-H-468-006) | 莊淑惠(Shu-Hui Chuang) | 2017.08 ~ 2018.07 |
| 探討電子化服務系統中的資訊價值提供之績效影響： 以資源基礎理論與策略定位觀點/Performance implications of information-value offering in eservice systems: Examining the resource-based and strategic positioning perspectives (MOST 105-2410-H-468-011) | 莊淑惠(Shu-Hui Chuang) | 2016.08 ~ 2017.07 |
| 應用巨量資料分析精進汽車百貨業進貨與行銷策略/The Study of Big Data Analysis for Enhancing Purchase and Marketing Strategy of the Auto Parts Store (in Chinese) (MOST 105-2622-E-468-002 -CC3) | 莊淑惠(Shu-Hui Chuang) | 2016.06 ~ 2017.05 |
| 運用電子化服務創新以提升價值共創之研究： 兼顧內外部驅動力之角色/Applying e-service innovation to enhance value cocreation: Roles of internal and external driving forces (MOST 104-2410-H-468-007) | 莊淑惠(Shu-Hui Chuang) | 2015.08 ~ 2016.07 |
| 產學合作計畫－整合服務品質於跨國人力仲介系統建構模型之研究/A study of constructing the model of Integrated service quality for systems of international manpower agency (in Chinese) (MOST 104-2622-E-468-002 -CC3) | 莊淑惠(Shu-Hui Chuang) | 2015.06 ~ 2016.05 |
| 103 及104 年整合性資訊系統暨 系統連結關係規劃採購擴充案//103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C04033) | 莊淑惠(Shu-Hui Chuang) | 2015.05 ~ 2015.11 |
| 網路行銷促進市場導向價值共創的價值鏈之探討－兼顧治理機制與產業 特性之角色/Examining e-marketing to facilitate the chain of market orientation to value co-creation: Roles of governance mechanism and industry characteristic (MOST 103-2410-H-468 -008) | 莊淑惠(Shu-Hui Chuang) | 2014.08 ~ 2015.07 |
| 汽車維修服務與診斷模式之研究：結合知識管理與案例 式推論方法/The study of the Car maintenance and diagnosis model: Combined knowledge management and case-based reasoning method (in Chinese) (MOST 103-2622-E-468 -003 -CC3) | 莊淑惠(Shu-Hui Chuang) | 2014.06 ~ 2015.05 |
| 103及104年整合性資訊系統暨系統連結關係規劃採購案/103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C103013) | 莊淑惠(Shu-Hui Chuang) | 2014.05 ~ 2014.10 |
| 消費者閱讀線上產品評論之行為模式/Consumers Behavioral Model of Reading Online Product Reviews (in Chinese) (NSC 101-2221-E-468-011) | 莊淑惠(Shu-Hui Chuang) | 2012.08 ~ 2013.07 |
| 企業員工使用知識管理系統行為前因後果之研究/A study on KMS behavior of business’s employees and its antecedents and outcomes (in Chinese) (20120621003018) | 莊淑惠(Shu-Hui Chuang) | 2011.12 ~ 2012.11 |
| 金屬加工產業善用知識管理建構模具製程知識/Applying knowledge management to construct mold manufacturing knowledge for metal processing industry (in Chinese) (NSC 99-2622-E-468-002-CC3) | 莊淑惠(Shu-Hui Chuang) | 2010.11 ~ 2011.10 |
| 資訊科技支援知識管理量表之發展、以及影響長短期績效之探討—兼顧產業與企業層級之影響/Scale development and long-term and short-term performance effects of knowledge management with information technology: Examining industry-level and firm-level effects (NSC 98-2410-H-468 -011 -MY2) | 莊淑惠(Shu-Hui Chuang) | 2009.08 ~ 2011.07 |
| 建構供應鏈體系知識資源以發展製造創新能力—運用知識管理方法/Constructing knowledge resources in supply chain system to develop capability of manufacture innovation—applying knowledge management methodology (in Chinese) (NSC-97-2622-E-468-001-CC3) | 莊淑惠(Shu-Hui Chuang) | 2008.08 ~ 2009.07 |
| 手工具產業運用知識管理發展產品創新能力/Applying Knowledge Management to Develop Capability of Product Innovation for Hand Tool Industry (in Chinese) (NSC-96-2622-E-164-001-CC3) | 莊淑惠(Shu-Hui Chuang) | 2007.05 ~ 2008.04 |
| 產品研發知識管理機制之建立/The construction of knowledge management in product development (in Chinese) (NSC 95-2622-E-164-001-CC3) | 莊淑惠(Shu-Hui Chuang) | 2006.05 ~ 2007.04 |
| 獎項名稱 | 頒獎單位 |
|---|---|
| 2019COOL酷酷比城市盃全國大專校院暨高中職創新創業及創意行銷競賽 | |
| 2018年創新盃全國大專校院創意創新創業企畫競賽 | |
| 2018COOL酷酷比城市盃全國大專校院暨高中職創新創業及創意行銷競賽2 | |
| 2018建國國企盃大專院校創新創業企劃競賽 | |
| 2018第二屆CUTe企管盃創新服務企劃競賽 | |
| 榮獲 106 學年度校級傑出教學獎 | 本校 |
| 2018COOL酷酷比城市盃全國大專校院暨高中職創新創業及創意行銷競賽 | |
| 2017德霖盃全國大專院校暨大專組創意創新創業企劃競賽 | |
| 2017CUTE企管盃創新服務企劃競賽 | |
| 2016全國大專院校行銷創新企劃競賽3 | |
| 2016全國大專院校行銷創新企劃競賽2 | |
| 2016全國大專院校行銷創新企劃競賽 | |
| 榮獲優良導師獎 | 本校 |
| 2016德霖盃全國大專院校暨高中職創意創新創業企劃競賽 | |
| 榮獲院級優良導師獎 | 本校 |
| 課程類別 | 課程代碼 | 課程名稱 | 年度 |
|---|---|---|---|
| 研究所碩士班 | 94M00034A | 碩士論文 | 113 |
| 碩士在職專班 | 96E00010A | 碩士論文 | 113 |
| 研究所博士班 | 98D00008A | 博士論文 | 113 |
| 研究所博士班 | 98D00070B | 博士論文 | 113 |
| 大學日間部 | 82U00110H | 學輔時間(四) | 113 |
| 大學日間部 | 82U00184A | 數位轉型商業思維 | 113 |
| 大學日間部 | 82U00217A | 專業實習(一)(3+1分流) | 113 |
| 大學日間部 | 82U00218A | 專業實習(二)(3+1分流) | 113 |
| 大學日間部 | 82U00219A | 專業實習(三)(3+1分流) | 113 |
| 研究所碩士班 | 83M00016A | 碩士論文 | 113 |
| 碩士在職專班 | 84E00018A | 碩士論文 | 113 |
| 碩士在職專班 | 84E00018B | 碩士論文 | 113 |
| 碩士在職專班 | 84E00143A | 行銷管理 | 113 |
| 進修學士班 | MB500129R | 學輔時間(四) | 113 |
| 年度 | 名稱 | 全部作者 |
|---|---|---|
| 099 | 探討知識管理系統使用之影響因素-以中華電信公司為例 | 張益泓 |
| 099 | 融合期望確認與承諾信任理論探討持續使用網購意圖之研究 | 翁佩瑜 |
| 099 | 軟性顯示器製造流程與品質特性指標之研究 | 林佳興 |
| 099 | 消費者使用線上產品評論之行為模式 | 吳政霈 |
| 轉移名稱 | 專利證書字號 | 轉移單位 | 轉移期間 | 負責人 |
|---|---|---|---|---|
| 汽車維修服務與診斷模式之研究：結合知識管理與案例式推論方法 | TR00000014 | 經營管理學系 及 金弘笙實業有限公司 | 2014/06/18 ~ 2016/06/17 | 莊淑惠 Chuang, Shu-Hui |
| 國科會產學合作計畫-整合服務品質於跨國人力仲介系統建構模型之研究 | TR00000035 | 經營管理學系 及 富達環宇國際開發有限公司 | 2015/06/01 ~ 2018/05/31 | 莊淑惠 Chuang, Shu-Hui |
| 應用巨量資料分析精進汽車百貨業進貨與行銷策略 | TR00000056 | 經營管理學系 及 金弘笙實業有限公司 | 2016/06/01 ~ 2019/05/31 | 莊淑惠 Chuang, Shu-Hui |
| 善用知識管理與大數據分析強化產品創新能力 | TR00000116 | 經營管理學系 及 德成皮革股份有限公司 | 2019/11/01 ~ 2022/10/31 | 莊淑惠 Chuang, Shu-Hui |
