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Research Overview

Faculty of the Department of Business Administration at Asia University are engaged in research activities that cover multiple research directions, from quality management and organizational research to international marketing and corporate ethics, etc. We regularly hold seminars and invite scholars to give lectures, gathering experts and researchers for cross-field cooperation, knowledge exchange, and other relevant activities, aiming to seek for optimal solutions and strategies for domestic and international business problems and issues, and keep pace with the latest research trends. In the future, we will leverage the Department's advantages on the original basis and cooperate with the fields of AI smart management, circular economy and sustainable management that the College of Management at Asia University specializes in and have listed as development priorities, to show the world the research potential of the Department. At the same time, the Department’s curricula are also innovated with academic development in order to strengthen students' professional knowledge, practical application and international perspective.

Faculty by Academic Field or Discipline (including but not limited to):
Production, Operation Management & Smart Manufacturing Shey-Huei Sheu, Ming-Lang Tseng, Chun-Wei Lin, Shao-Liang Chang, Jia-Nian Zheng,Ya-Lan Chan, Yeneneh Tamirat Negash, Xiu-Yun Zheng, Chang-Hsien Hsu

Marketing, Logistics, Finance and Supply Chain Management Chun-Wei Lin, Shao-Liang Chang, Shu-Hui Chuang, Shuo-Chang Tsai,  Yung-Chuan Lee, Pei-Kuan Lin, Ya-Lan Chan, Yueh-Ying WangDa-Wei TangYu-Cheng ChangChung-Hao ChenLan-Lan ChangMassoud MOSLEHPOURChia-Ju Lu
 

Operational Research, Quantitative Methods and Decision Sciences Shey-Huei Sheu, Kuo-Hsiung Wang, Ming-Lang Tseng, Shuo-Chang Tsai, Jia-Nian Zheng, Ya-Lan Chan, Yeneneh Tamirat NegashLi-Shiue GauChun-Chia Chang
 
Technology Management Ming-Huei Chen, Ming-Lang Tseng, Chun-Wei Lin, Chun-Chen Huang, Ta-Shun Cho

Organizational Behavior, Corporate Governance & Business Ethics Shao-Liang Chang, Chun-Chen Huang, Pei-Kuan Lin

Innovation & Strategic Management Shao-Liang Chang, Shu-Hui Chuang, Chun-Chen Huang, Shiou-Yun Jeng, Yueh-Ying WangChao-Chien ChenFeng-En Lo,Chiou-Shya TorngHsi-Chuan Lin

Information Management, Big Data Analysis & e-Commerce Chun-Wei Lin, Shu-Hui Chuang, Tswn-Syau Tsay,  Jia-Nian Zheng, Shiou-Yun Jeng

Hospitality Management Yueh-Ying WangDa-Wei TangYu-Cheng ChangChung-Hao Chen

Sustainability & Tourism Management Feng-En LoChiou-Shya TorngHsi-Chuan LinChun-Chia ChangLan-Lan Chang

Sports & Leisure Management Chao-Chien ChenLi-Shiue Gau