Dept. of Business Administration, AU

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Status	Associate Professor,Chairperson
Name	Cho, Ta-Shun
Email	cho2022@asia.edu.tw
Job title	Associate Professor
Office/TEL	8035/(04)2332-3456#48035
Education	Ph.D., Department of International Business Studies, National Chi Nan University, Taiwan
Expertise	International business field, Technology management field, Social network analysis field
Office Hour	Office Hour
Websites	https://webap.asia.edu.tw/TchEportfolio/cho2022
Professional Experience	1. Associate Professor and Chair of Department, Department of Business Administration, MingDao University 2. Postdoctoral Researcher, Department of International Business Studies, National Chi Nan University 3. Project Manager, Wayi International Digital Entertainment Co., Ltd. 4. Associate Marketing Manager and Product Manager, Farcent Enterprise Co., Ltd 5. Junior Manager, GREAT WALL ENTERPRISE CO., LTD. 6. Deputy Section Manager, Wei Chuan Foods Corporation

Year	Paper Title
2025	Chen-Sheng Pai、卓大順(Ta-Shun Cho)*、Shieh-Liang Chen, TRAFFIC ANALYSIS OF E-COMMERCE WEBSITES: EXPLORING THE MEDIATING EFFECT OF CONSUMER BEHAVIOR, International Journal of Organizational Innovation, vol.17 no.3 pp.110-121, 2025
2024	Dah-Jing Jwo(Dah-Jing Jwo)*、Chien-Hua Lai、Amita Biswal、卓大順(Ta-Shun Cho), An extended Kalman filter with mixture kernel maximum correntropy criterion for GPS navigation applications, TRANSACTIONS OF THE INSTITUTE OF MEASUREMENT AND CONTROL, vol.0 no.0 pp.1-9, 2024
2023	Dah-Jing Jwo(Dah-Jing Jwo)*、Yi-Ling Chen、卓大順(Ta-Shun Cho)、Amita Biswal, A Robust GPS Navigation Filter Based on Maximum Corren-tropy Criterion with Adaptive Kernel Bandwidth, SENSORS, vol.23 no.23 pp.1-17, 2023
2023	卓大順(Ta-Shun Cho)、Yi-Chun Lung(Yi-Chun Lung)*、Dah-Jing Jwo、Husen Ahmad, MOOCS Business Model Innovation in Indonesian Perspective: Comparison of IndonesiaX AND HarukaEdu, International Journal of Organizational Innovation, vol.16 no.2 pp.215-228, 2023
2023	Dah-Jing Jwo(Dah-Jing Jwo)*、卓大順(Ta-Shun Cho)、Amita Biswal, Geometric Insights into the Multivariate Gaussian Distribution and its Entropy and Mutual Information, Entropy, vol.25 no.8 pp.1-24, 2023
2019	卓大順(Ta-Shun Cho)*, Corporate Venture Capital Investment of Network Characteristics and Innovation: Taiwan Semiconductor Industry, International Journal of Organizational Innovation, vol.11 no.4 pp.10-26, 2019
2019	卓大順(Ta-Shun Cho)*、許宏榮(Hung-Jung Hsu), 馬口鐵印刷業經營者知覺品質、知覺價值與購買意願之關係及影響, 明道學術論壇, vol.11 no.1 pp.34-43, 2019
2019	卓大順(Ta-Shun Cho)*、陳以聖(Yi-Sheng Chen), 保全業工作價值觀、工作壓力與組織績效之關係及影響, 明道學術論壇, vol.11 no.1 pp.25-33, 2019
2017	Hsiao-Fen Hsiao、卓大順(Ta-Shun Cho)*, Stochastic Volatility Forecasting Models for Futures Index Volatility, International Journal of Organizational Innovation, vol.9 no.4 pp.237-243, 2017
2016	卓大順(Ta-Shun Cho)*、Chiou Moh、Feng-Ming Liu, Innovation Capability of Taiwan Semiconductor Industry: Network Analysis of Directors and Supervisors, International Journal of Organizational Innovation, vol.8 no.3 pp.52-63, 2016
2011	卓大順(Ta-Shun Cho)*、Hsin-Yu Shih, Patent Citation Network Analysis of Core and Emerging Technologies in Taiwan: 1997-2008, SCIENTOMETRICS, vol.89 no.3 pp.795-811, 2011
2011	KENG-HSIANG CHENG(KENG-HSIANG CHENG)*、YU-CHING CHIAO、HSIN-YU SHIH、TAI-YU LEE、卓大順(Ta-Shun Cho), Agglomeration and Competition among Chinese Cities: An Investigation of Taiwanese High-Tech Foreign Direct Investment, GROWTH AND CHANGE, vol.42 no.4 pp.517-548, 2011
2010	李岱砡(Tai-Yu Lee)、喬友慶(Yu-Ching Chiao)、施信佑(Hsin-Yu Shih)、邱奕嘉(Yi-Chia Chiu)、鄭耿翔(Keng-Hsiang Cheng)、卓大順(Ta-Shun Cho), Contagion effects of the sequential FDI trajectory: A social network analysis, 台大管理論叢, vol.21 no.1 pp.83-112, 2010

Date of Publication	Paper Title
2024.05	王明彥(Ming-Yen Wang)、高立學(Li-Shiue Gau)、卓大順(Ta-Shun Cho), A Study on Service Innovation and Customer Experience in App, Based Ride-Hailing Platforms: A Case Study of Line Go-Taxi - The 2024 International Conference in Management Sciences and Decision Making, May. 2024, Tamkang University, Taiwan
2023.04	羅潔伶、卓大順(Ta-Shun Cho)、趙純賢, 汽車改裝產業人才招募與培訓之創新設計, 以車用電裝品為例 - 企業全球化下的學思與管理研討會, Apr. 2023, 台灣桃園
2021.06	邱鈺穎、卓大順(Ta-Shun Cho), 即時通訊軟體對大學行政運作的工作效能與工作壓力之研究－上班與非上班之比較 , 2021創新創業暨經營管理研討會, Jun. 2021, 台灣彰化
2019.10	王文彥、李月仙、卓大順(Ta-Shun Cho), 品牌偏好、顧客滿意度與顧客忠誠度之研究：以路易莎咖啡為例 , 2019全球趨勢管理國際學術研討會(GTM 2019), Oct. 2019, 台灣彰化
2017.05	卓大順(Ta-Shun Cho)、林祐安、鄭俊偉, 亞太地區廉價航空競爭策略分析 , 2017產業創新與經營管理研討會, May. 2017, 台灣彰化
2017.05	謝靜儀、楊士慶、卓大順(Ta-Shun Cho), 注入體驗商業模式成功經營策略之研究, 以特色住宅建案為例 - 2017全國管理實務暨學術研討會, May. 2017, 台灣桃園
2013.04	Hsin-Yu Shih、卓大順(Ta-Shun Cho), Technology diffusion in the Taiwan electricity and physics fields technological innovation systems: A patent citation network analysis , 3rd International Conference on Business, Economics, Management and Behavioral Sciences (ICBEMBS'2013), Apr. 2013, Singapore
2012.06	Hsin-Yu Shih、卓大順(Ta-Shun Cho), Mapping of the national focused technology life cycle in electricity of Taiwan: A patent citation network analysis , The 5th Annual Conference for the Academy of Innovation and Entrepreneurship in 2012 (AIE2012), Jun. 2012, Macau
2012.03	卓大順(Ta-Shun Cho)、Hsin-Yu Shih, Core Technology Networks in Electricity and Physics of Taiwan , IAMOT 2012 (Managing Technology-Service Convergences in the Post-Industrialized Society), Mar. 2012, Hsinchu, Taiwan.
2010.07	卓大順(Ta-Shun Cho)、Hsin-Yu Shih、Ling-Ching Yang, Social Network Analysis of Directors and Supervisors in Taiwan Semiconductor Industry , PICMET 2010 (Technology Management for Global Economic Grow), Jul. 2010, Phuket, Thailand
2009.08	Tai-Yu Lee、Yu-Ching Chiao、Hsin-Yu Shih、 Keng-Hsiang Cheng、卓大順(Ta-Shun Cho), The Sequential FDI trajectory of Taiwanese MNEs in China: A Social Network Analysis Approach , AOM 2009 Annual Conference, Aug. 2009, Chicago, Illinois, USA
2009.06	Yu-Ching Chiao、 Keng-Hsiang Cheng、Hsin-Yu Shih、TAI-YU LEE、卓大順(Ta-Shun Cho), Agglomeration and Competition of Taiwanese High, TRCH Firms FDI in China: A Social Network Perspective - AIB 2009 Annual Meeting, Jun. 2009, San Diego, California, USA
2008.12	卓大順(Ta-Shun Cho)、施信佑(Hsin-Yu Shih), Taiwanese Electric Firms FDI Location Selection in China: A City Network Analysis Perspective , 2008產業網絡暨經營管理研討會, Dec. 2008, 台灣台中

Project Title	Participator	Period
企業品牌經營策略與永續發展之研究 (112-2813-C-468-082-H)	卓大順(Ta-Shun Cho)	2013.07 ~ 2024.02

Category	Course Code	Course Title	Year
大學日間部	82U00009A	科技產業發展	113
大學日間部	82U00147B	創新與創業管理	113
碩士在職專班	84E00183A	數位轉型與創新	113

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