Chuang, Shu-Hui
Status Professor,Chairperson
Name Chuang, Shu-Hui
Job title Professor & Chairperson
Office/TEL 8014/(04)2332-3456#48014
Education PhD., Institute of Information Management, National Chung Cheng University, Taiwan
Expertise Internet Marketing, Knowledge Management, The Applications of Information Systems in Enterprise and Public Sector, Business Intelligence
Office Hour Office Hour
Professional Experience

Professor Shu-Hui Chuang received her Ph.D. in the Department of Information Management at National Chung Cheng University in Taiwan. She is a professor and Chairperson, Department of Business Administration, Asia University, Taiwan.

Professor Chuang served as the Chief Information Officer (CIO), Victor Taichung Co., Ltd, Taiwan. System Analyst, Computer Programmer, Kwang Nam company. Served as an independent director of Baisha Technology Co., Ltd., a supervisor of Xiangyu Technology Co., Ltd., a consultant for the public sector Zhongchang Investment Branch, a consultant for Turn Company, a consultant for Taichung Medical Corporation, and a consultant for Special Products. At the same time, she has presided over many projects of the Ministry of Labor Project, Private Enterprise Project, General Research Project of the Ministry of Science and Technology, and Industry-University Cooperation Research Project of the Ministry of Science and Technology. She has won the Outstanding Research Award, Teaching Research Award, Excellent Tutor, and Best Paper Award.

Her research interests include the applications of e-business, knowledge management, online marketing, and business intelligence. Through empirical research methods, she provides references for enterprises or individuals in the application of information systems. In recent years, the main results of her research include big data applications, social marketing, online customer relationship management, and service innovation. Professor Chuang has published more than 30 research papers and 21 research projects of the Ministry of Science and Technology. The contributions of her guide students had 8 excellent prizes for tutoring students to participate in innovation and entrepreneurship competitions.

Professor Chuang has served as a review committee for more than 20 academic journals, such as Journal of Information and Knowledge Management, Behavior & Information Technology, Computers in Human Behavior, International Journal of Information Management, Technology Analysis & Strategic Management, Journal of Small Business and Enterprise Development, Journal of Management & Organization, Journal of Marketing Management, International Journal of Information Technology & Decision Making, Transactions on Management Information Systems, International Journal of Production Research, Information Systems Journal, Journal of Mathematics, Science and Technology Education, Journal of Strategic Information Systems, Information and Management, Information Systems Journal, Industrial Marketing Management, Journal of Business Research, Technology in Society.

Year Paper Title
2021 Hsiang-Chih Hu、莊淑惠(Shu-Hui Chuang)、Shinyi Lin, How Adaptive Selling Behavior Influences Performance: Complementary Roles of Salespeople Skills and Service Leadership, International Journal of Technology and Human Interaction, vol.17 no.7 pp.75-89
2020 莊淑惠(Shu-Hui Chuang)*, Co-creating social media agility to build strong customer-firm relationships, INDUSTRIAL MARKETING MANAGEMENT
2018 莊淑惠(Shu-Hui Chuang)*, Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption, Journal of Destination Marketing & Management, vol.7 pp.39-49
2017 Shinyi Li(Shinyi Li)*、Shao-Chun Chen、莊淑惠(Shu-Hui Chuang), Perceived innovation ad quick response codes in an online-to-offline e-commerce service model, International Journal of E-Adoption, vol.9 no.2 pp.1-15
2017 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin), Performance implications of information-value offering in e-service systems: Examining the resource-based perspective and innovation strategy, JOURNAL OF STRATEGIC INFORMATION SYSTEMS, vol.26 no.1 pp.22-38
2017 莊淑惠(Shu-Hui Chuang)、Shinyi Lin、張庭彰(Ting-Chang Chang)*、Rattikorn Kaewmeesri, Behavioral intention of using social networking site: a comparative study of Taiwanese and Thai Facebook users. International Journal of Technology and Human Interaction, International Journal of Technology and Human Interaction, vol.13 no.1 pp.61-81
2016 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*, How influential is negative informational influence? Evidence from online consumer changes in attitudes, International Journal of Computers & Technology, vol.15 no.12 pp.2347-3487
2015 莊淑惠(Shu-Hui Chuang)、施孟林(Meng-Lin Ship)*, Exploring the determinants of consumer attitudes toward reading online product reviews, Advance in Information Sciences and Service Sciences, vol.7 no.5 pp.48-60
2015 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin), Co-creating e-service innovations: Theory, practice, and impact on firm performance, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.35 no.3 pp.277-291
2014 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Cheng-Pei Wu, 線上產品評論對消費者購買意圖之影響:認知需求與產品知識調節效果之探討/The Influence of Online Product Reviews on Consumer Purchase Intentions: The Moderating Roles of Cognitive Need and Product Knowledge (in Chinese), 管理評論/Management Review, vol.33 no.4 pp.45-65
2014 Shinyi Lin、Tse-Hua Shih、莊淑惠(Shu-Hui Chuang), Validating innovating practice and perceptions of course management system solutions using structural equation modeling, QUALITY & QUANTITY, vol.48 no.3 pp.1601-1618
2014 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*, Persuasion processes in consumer intent to read online product reviews: A study based on the Elaboration Likelihood Model, International Journal of Computers & Technology, vol.12 no.10 pp.4026-4037
2013 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Jen-Teng Tsai)、吳涵倩(Han-Chien Wu)、彭泉(Chyuan Perng), 跨部門競合與知識管理系統對部門效能之影響/The Influences of Cross-Functional Coopetition on Department Outcomes Mediated by Knowledge Management Systems (in Chinese), 資訊管理展望, vol.15 no.2 pp.53-75
2013 莊淑惠(Shu-Hui Chuang)*、Chechen Liao、Shinyi Lin, Determinants of knowledge management with information technology support impact on firm performance. Information Technology and Management, Information Technology & Management, vol.14 no.3 pp.217-230
2013 莊淑惠(Shu-Hui Chuang)*、Hong-Nan Lin, The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.33 no.2 pp.271-281
2012 莊淑惠(Shu-Hui Chuang)*、Jen-Teng Tsai、Yi-Hung Chang、Perng, C., Antecedents and consequences of KMS usage in Chunghwa Telecom company, International Journal of Electronic Business Management, vol.10 no.4 pp.235-246
2011 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Pei-Yu Wong, 線上顧客再購意圖之研究:結合期望-不確認理論與承諾-信任理論觀點/Factors Influencing Repurchase Intention of Online Customers: Integrating the Perspectives of Expectation-Disconfirmation Theory and Commitment-Trust Theory (in Chinese), 電子商務研究, vol.9 no.4 pp.383-406
2011 莊淑惠(Shu-Hui Chuang)*, The relationships among knowledge types, organizational learning, and performance., Journal of Information & knowledge management, vol.10 no.2 pp.169-181
2011 Liao, C.、To, P.、Liu, C.、Kuo, P.、莊淑惠(Shu-Hui Chuang), Factors influencing the intended use of web portals., ONLINE INFORMATION REVIEW, vol.35 no.2 pp.237-254
2011 Liao, C.、莊淑惠(Shu-Hui Chuang)、To, P., How knowledge management mediates the relationship between environment and organizational structure., JOURNAL OF BUSINESS RESEARCH, vol.64 no.7 pp.728-736
2010 Chang, T.、莊淑惠(Shu-Hui Chuang), Performance implications of knowledge management processes: Examining the roles of infrastructure capability and business strategy., EXPERT SYSTEMS WITH APPLICATIONS, vol.38 no.5 pp.6170-6178
2009 Shih M、莊淑惠(Shu-Hui Chuang)*, Exploring mediation between KM infrastructure capabilities and organizational performance: The penetration of learning by KM practices., Journal of Information & knowledge management, vol.8 no.4 pp.301-315
2009 張庭彰(Ting-Chang Chang)*、莊淑惠(Shu-Hui Chuang), Performance effects of knowledge management: corporate management characteristics and competitive strategy enablers, Asia Journal of Management and Humanity Science, vol.4 no.4 pp.158-180
2007 Liao, C.、莊淑惠(Shu-Hui Chuang)*, Assessing the impact of different cognitive styles with different learning modes on learning effectiveness, PERCEPTUAL AND MOTOR SKILLS, vol.105 no.1 pp.184-190
2004 莊淑惠(Shu-Hui Chuang), A resource-based perspective on knowledge management capability and competitive advantage: An empirical investigation., EXPERT SYSTEMS WITH APPLICATIONS, vol.27 no.3 pp.459-465
2002 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Tsai, J.), A model of implementing enterprise resource planning: Using the machine tool industry as an example., 管理與系統/Journal of Management & Systems, vol.9 no.2 pp.259-274
Date of Publication Paper Title
2018.07 莊淑惠(Shu-Hui Chuang)、徐忠義, Enhancing internet marketing capability: Complementary internet technology capability and international market orientation , International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS), Indonesia
2018.07 莊淑惠(Shu-Hui Chuang)、張博慶, Effect of relationship marketing on customer loyalty in the Tour Bus industry: Relationship quality as a mediator , International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS), Indonesia
2018.06 黃筠雯、林佳霈、莊淑惠(Shu-Hui Chuang), 第二十九屆國際資訊管理學術研討會, 台中
2017.07 Hsiang-Chih Hu、Mei-Ying Chen, A study on the influencing factory of consumers repeat purchasing intention in international travel fair , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Torino, Italy
2017.07 Chung-Yi Hsu、Ya-Wen, Huang、莊淑惠(Shu-Hui Chuang), Examining the relationships among Electronic Word, of-Mouth, Perceived Value and Risk, and Consumer Purchase Intention - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Torino, Italy
2016.07 莊淑惠(Shu-Hui Chuang)、林欣怡(Shinyi Lin)、張庭彰(Ting-Chang Chang), Exploring the performance of service innovation: infrastructure capability and innovation orientation complementarity , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Fukuoka, Japan
2016.07 張庭彰(Ting-Chang Chang)、莊淑惠(Shu-Hui Chuang), Exploring value of e, service innovation: e-service and co-operation complementarity - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Fukuoka, Japan
2015.06 洪銘銓、莊淑惠(Shu-Hui Chuang)、謝淑麗、李冠慧, 行動加值服務品質與特性對持續使用意圖之影響 , 2015工業行銷實務暨管理學術研討會, 台中
2015.05 梁雪琴、莊淑惠(Shu-Hui Chuang), 公部門組織績效管理制度導入平衡計分卡之探討‐以某政府機關為例 , 第十三屆產業管理創新研討會-精實價值流與供應, 台中
2015.05 莊淑惠(Shu-Hui Chuang)、邱紹群(Shao-Chun Chiu)、Shu-Hsin Chuang, The impact of market orientation on the adoption of e, marketing and value co-creation - International Conference on Business and Management, Tokyo, Japan
2014.06 莊淑惠(Shu-Hui Chuang)、鄭?璉、蔡禎騰, 知識管理系統持續採用知識意圖之研究 , 2014兩岸產業經營管理暨會計資訊研討會, 中國廣東
2014.06 黃韋傑、陳美英、莊淑惠(Shu-Hui Chuang), 探討ERP品質與學生個人能力對學習成效之影響 , 2014兩岸產業經營管理暨會計資訊研討會, 中國廣東
2013.07 莊淑惠(Shu-Hui Chuang)、Meng-Lin Shih、Cyun-Lien Cheng, An investigation of consumer purchasing behavior on online consumer reviews , International Conference on Queuing Theory and Network Applications, Taichung, Taiwan
2013.07 Hong-Nan Lin, Antecedents and consequences of customer information quality in CRM systems: Empirical evidence from financial services firms , International Conference on Service Systems and Service Management (ICSSSM 13), Hong Kong, China
2013.07 莊淑惠(Shu-Hui Chuang)、R. Kaewmeesr、Jen-Teng Tsai, Toward an understanding of the behavioral intention to use Facebook , 23rd International Conference on Pacific Rim Management, Las Vegas, USA
2012.07 莊淑惠(Shu-Hui Chuang)、Lin, H, Performance Implications of Knowledge Management: Mediating roles of Dynamic Capability , International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012), Palermo, Italy
2012.05 莊淑惠(Shu-Hui Chuang)、林士涵, 購物網站之網路顧客關係管理對再購意願影響之研究, 以關係品質為中介變數 - 2011資訊管理學術與實務研討會徵求論文, 台灣台北
2012.05 林鴻南、莊淑惠(Shu-Hui Chuang), 以社會認知理論觀點探討國小教師對互動式電子白板使意圖 , ICIM2012 第23 屆國際資訊管理學術研討會, 台灣高雄
2012.05 林鴻南、莊淑惠(Shu-Hui Chuang)、劉燕婷、陳見成, 網站的互動性與生動性對衝動性購買行為的影響 , ICIM2012 第23 屆國際資訊管理學術研討會, 台灣高雄
2012.05 莊淑惠(Shu-Hui Chuang)、徐惠滿, 虛擬社群知識分享持續意圖之探討, 以期望確認理論為基礎 - 第十屆(2012)產業管理創新研討會, 台灣台中
2012.03 莊淑惠(Shu-Hui Chuang)、張庭彰(Tin-Chang Chang), Antecedents and consequences of knowledge management with IT support , International Conference on Information Retrieval & Knowledge Management, Luala Lumpur, Malaysia
2011.12 莊淑惠(Shu-Hui Chuang)、吳涵倩、蔡禛騰、彭泉, 高科技產業部門間競合關係與知識管理系統對部門效能之影響 , 第十七屆資訊管理暨實務研討會, 台灣台中
2011.05 莊淑惠(Shu-Hui Chuang)、Shih, M.、Huang, K., Understanding consumer motives for reading online product reviews: An extended model of the theory of reasoned action. , 第二十二屆國際資訊管理學術研討會, 台灣台中
2011.05 莊淑惠(Shu-Hui Chuang)、Chang, T., Factors influencing the activity of knowledge management for performance of manufacturing firms. , Proceedings of 2011 International Conference on Business Management and Electronic Information, Guangzhou, China.
2011.05 莊淑惠(Shu-Hui Chuang), Seeking to better understand the performance effects of knowledge management. , Proceedings of 2011 International Conference on Management Science and e-Business Engineering, Jeju Island, South Korea.
2010.10 蔡禎騰、莊淑惠(Shu-Hui Chuang)、張益泓, Investigating Knowledge Management System Usage Antecedents for Chunghwa Telecom Company , 2010 產業資訊應用趨勢研討會及個案競賽成果發表會, 台灣台中
2010.10 蔡禎騰、莊淑惠(Shu-Hui Chuang)、林佳興, 軟性顯示器製造流程與品質特性指標之研究。 , 2010 產業資訊應用趨勢研討會及個案競賽成果發表會, 台灣台中
2010.05 莊淑惠(Shu-Hui Chuang)、吳政霈, 線上產品評論對消費者購買意圖之影響 , 2010兩岸會計資訊與管理研討會, 中國山東
2010.05 莊淑惠(Shu-Hui Chuang)、翁佩瑜, 探討消費者持續使用網購意圖之影響因素 , 2010兩岸會計資訊與管理研討會, 中國山東
2010.05 莊淑惠(Shu-Hui Chuang)、邱俊龍、黃冠蓉, 探討知識資產對經營績效之影響—以知識分享效益為中介變數 , 2010兩岸會計資訊與管理研討會, 中國山東
2010.05 莊淑惠(Shu-Hui Chuang)、黃冠蓉、邱俊龍, 台灣中小企業社會責任表現如何提升經營績效之研究 , 2010兩岸會計資訊與管理研討會, 中國山東
2009.12 莊淑惠(Shu-Hui Chuang)、Tsai,J., Creating knowledge assets for organizational performance: An organizational learning perspective. , Proceedings of the 10th Asia Pacitic Industrial Engineering & Management Systems (APIEMS), Kitakyushu, Japan
2009.12 莊淑惠(Shu-Hui Chuang)、Ship,M.、Wu,C., How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration, Likelihood Perspective. - 第15屆資訊管理暨實務研討會, 台灣高雄
2008.12 莊淑惠(Shu-Hui Chuang)、蔡慎騰、施孟林, 企業知識管理系統導入之研究, 以A公司為例 - 中國工業工程學會九十七年度年會暨學術研討會, 台灣台北
2006.12 Liao.C.、莊淑惠(Shu-Hui Chuang)、Ship,M., Linking Organizational Resources with Performance: A Preliminary Investigation of Learning by Knowledge Management Practices View. , 中國工業工程學會九十五年度年會暨學術研討會, 台灣台中
2006.10 莊淑惠(Shu-Hui Chuang)、林佳虹、劉依蒔, 提升供應鏈管理對及時採購與製造彈性之影響 , 第四屆流通與全球運籌論文研討會, 台灣台中
2006.01 Chang,T.、莊淑惠(Shu-Hui Chuang)、Lin,H., Cognitive style may alleviate the impact of learning mode. , Proceedings of 2006 Hawaii International Conference on Education, Honolulu, Hawaii, U.S.A.
2006.01 Liao.C.、莊淑惠(Shu-Hui Chuang), Exploring the Role of Knowledge Management for Enhancing firm’s Innovation and Performance. , Proceedings of the 39nd Hawaii International Conference on System Sciences (HICSS), Koloa, Hawaii, U.S.A
2005.09 莊淑惠(Shu-Hui Chuang)、闕盈茹、陳筱琪, 企業管理特質及競爭策略對知識管理活動的績效影響之研究。 , 2005管理與技術國際學術研討會, 台灣雲林
2005.08 To,P.、莊淑惠(Shu-Hui Chuang)、Liao,C., Mediating effect of knowledge management capability on the relationship between environmental uncertainty and organizational structure. , Proceedings of 2005 Americas Conference on Information Systems (AMCIS), Omaha, Nebraska, U.S.A.
2005.03 莊淑惠(Shu-Hui Chuang)、陳筱琪、何天理, 企業組織中知識管理、資訊科技、組織績效與任務特性之研究。 , 第十六屆國際資訊管理學術研討會, 台灣台北
Project Title Participator Period
如何運用互聯網營銷系統幫助提升顧客績效:量表發展、理論與實證 (MOST 109-2410-H-468-015) 莊淑惠(Shu-Hui Chuang) 2020.08 ~ 2021.07
善用知識管理與大數據分析強化產品創新能力 (MOST 108-2622-E-468-007 -CC3) 莊淑惠(Shu-Hui Chuang) 2019.11 ~ 2020.10
互聯網技術支援服務創新對企業績效影響因素之探討 (MOST 108-2410-H-468-022) 莊淑惠(Shu-Hui Chuang) 2019.08 ~ 2020.07
運用顧客關係管理系統與創造性問題解決法的教學實踐研究 莊淑惠(Shu-Hui Chuang) 2019.08 ~ 2020.07
使用社交媒體建立顧客與公司間之關係 (MOST 107-2410-H-468-006) 莊淑惠(Shu-Hui Chuang) 2018.08 ~ 2019.07
運用互聯網技術能力與國際市場導向策略以提升網路行銷能力之研究 (MOST 106-2410-H-468-006) 莊淑惠(Shu-Hui Chuang) 2017.08 ~ 2018.07
探討電子化服務系統中的資訊價值提供之績效影響: 以資源基礎理論與策略定位觀點/Performance implications of information-value offering in eservice systems: Examining the resource-based and strategic positioning perspectives (MOST 105-2410-H-468-011) 莊淑惠(Shu-Hui Chuang) 2016.08 ~ 2017.07
應用巨量資料分析精進汽車百貨業進貨與行銷策略/The Study of Big Data Analysis for Enhancing Purchase and Marketing Strategy of the Auto Parts Store (in Chinese) (MOST 105-2622-E-468-002 -CC3) 莊淑惠(Shu-Hui Chuang) 2016.06 ~ 2017.05
運用電子化服務創新以提升價值共創之研究: 兼顧內外部驅動力之角色/Applying e-service innovation to enhance value cocreation: Roles of internal and external driving forces (MOST 104-2410-H-468-007) 莊淑惠(Shu-Hui Chuang) 2015.08 ~ 2016.07
產學合作計畫-整合服務品質於跨國人力仲介系統建構模型之研究/A study of constructing the model of Integrated service quality for systems of international manpower agency (in Chinese) (MOST 104-2622-E-468-002 -CC3) 莊淑惠(Shu-Hui Chuang) 2015.06 ~ 2016.05
103 及104 年整合性資訊系統暨 系統連結關係規劃採購擴充案//103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C04033) 莊淑惠(Shu-Hui Chuang) 2015.05 ~ 2015.11
網路行銷促進市場導向價值共創的價值鏈之探討-兼顧治理機制與產業 特性之角色/Examining e-marketing to facilitate the chain of market orientation to value co-creation: Roles of governance mechanism and industry characteristic (MOST 103-2410-H-468 -008) 莊淑惠(Shu-Hui Chuang) 2014.08 ~ 2015.07
汽車維修服務與診斷模式之研究:結合知識管理與案例 式推論方法/The study of the Car maintenance and diagnosis model: Combined knowledge management and case-based reasoning method (in Chinese) (MOST 103-2622-E-468 -003 -CC3) 莊淑惠(Shu-Hui Chuang) 2014.06 ~ 2015.05
103及104年整合性資訊系統暨系統連結關係規劃採購案/103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C103013) 莊淑惠(Shu-Hui Chuang) 2014.05 ~ 2014.10
消費者閱讀線上產品評論之行為模式/Consumers Behavioral Model of Reading Online Product Reviews (in Chinese) (NSC 101-2221-E-468-011) 莊淑惠(Shu-Hui Chuang) 2012.08 ~ 2013.07
企業員工使用知識管理系統行為前因後果之研究/A study on KMS behavior of business’s employees and its antecedents and outcomes (in Chinese) (20120621003018) 莊淑惠(Shu-Hui Chuang) 2011.12 ~ 2012.11
金屬加工產業善用知識管理建構模具製程知識/Applying knowledge management to construct mold manufacturing knowledge for metal processing industry (in Chinese) (NSC 99-2622-E-468-002-CC3) 莊淑惠(Shu-Hui Chuang) 2010.11 ~ 2011.10
資訊科技支援知識管理量表之發展、以及影響長短期績效之探討—兼顧產業與企業層級之影響/Scale development and long-term and short-term performance effects of knowledge management with information technology: Examining industry-level and firm-level effects (NSC 98-2410-H-468 -011 -MY2) 莊淑惠(Shu-Hui Chuang) 2009.08 ~ 2011.07
建構供應鏈體系知識資源以發展製造創新能力—運用知識管理方法/Constructing knowledge resources in supply chain system to develop capability of manufacture innovation—applying knowledge management methodology (in Chinese) (NSC-97-2622-E-468-001-CC3) 莊淑惠(Shu-Hui Chuang) 2008.08 ~ 2009.07
手工具產業運用知識管理發展產品創新能力/Applying Knowledge Management to Develop Capability of Product Innovation for Hand Tool Industry (in Chinese) (NSC-96-2622-E-164-001-CC3) 莊淑惠(Shu-Hui Chuang) 2007.05 ~ 2008.04
產品研發知識管理機制之建立/The construction of knowledge management in product development (in Chinese) (NSC 95-2622-E-164-001-CC3) 莊淑惠(Shu-Hui Chuang) 2006.05 ~ 2007.04
Award Name
Category Course Code Course Title Year
進修學士班 MB500129R 學輔時間(四) 111
研究所博士班 98D00070B 博士論文 111
研究所博士班 98D00070A 博士論文 111
研究所博士班 98D00046A 管理理論研討 111
研究所博士班 98D00008A 博士論文 111
碩士在職專班 84E00145C 消費者行為研究 111
碩士在職專班 84E00143A 行銷管理 111
碩士在職專班 84E00018B 碩士論文 111
碩士在職專班 84E00018A 碩士論文 111
研究所碩士班 83M00016A 碩士論文 111
大學日間部 82U00110H 學輔時間(四) 111
Transfer name Patent number Transfer unit Period Principal
汽車維修服務與診斷模式之研究:結合知識管理與案例式推論方法 TR00000014 經營管理學系 及 金弘笙實業有限公司 2014/06/18 ~ 2016/06/17 Chuang, Shu-Hui
國科會產學合作計畫-整合服務品質於跨國人力仲介系統建構模型之研究 TR00000035 經營管理學系 及 富達環宇國際開發有限公司 2015/06/01 ~ 2018/05/31 Chuang, Shu-Hui
應用巨量資料分析精進汽車百貨業進貨與行銷策略 TR00000056 經營管理學系 及 金弘笙實業有限公司 2016/06/01 ~ 2019/05/31 Chuang, Shu-Hui
善用知識管理與大數據分析強化產品創新能力 TR00000116 經營管理學系 及 德成皮革股份有限公司 2019/11/01 ~ 2022/10/31 Chuang, Shu-Hui